This morning as I was checking my e-mail--I use Google mail--I noticed that the ads quietly and unobtrusively appearing beside my messages tended to track my thoughts. If I used the word vacation in my message I was reminded that XYZ Cruise Line had last minute get-away deals. If I admitted that I had another sleepless night, the ads offered several natural remedies for insomnia.
I had never paid much attention to these ads because they are mostly text and not animated like those that scream out to you on Facebook and similar sites. Also, I felt it was a reasonable trade-off since Google's e-mail service provides free features that I use frequently. They help organize the hundreds of personal and business messages I send and receive each week. However, now that these ads have gotten my attention I wondered if this intuitive approach might have some hidden value.
To my pleasant surprise, I discovered that I can use the Google ads preference manager, to change my demographic profile. If I am getting too many ads oriented to my mature senior status, I can make myself younger and more vibrant to Google just by changing my profile in the preference manager. No more ads for senior-friendly cruises or remedies for incontinence. Now Google will guide me to Club Med and encourage me to use protection during those unplanned intimate moments. Einstein was right; time is really relative.
Pick 102 - Generation Alpha
Screen technologies are the base of everything that characterizes Generation Alpha and truly distinguishes them from every other generati...
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This unique Picker's Archive is dedicated to the people, places, things, and events that comprise life in the 21st Century. Comments and contributions are welcome.