I was browsing through the on-line job postings for freelance writers today when I came across a term that I had never encountered before:
“We are looking to expand our content creation strategies with an increased focus on content curation. We require a curation expert with an indepth knowledge of the process of curating content.”
It immediately occurred to me that there must be some hidden value here because I do a lot of on-line research and google all kinds of unusual terms but had not come across the term “curation” Moreover, no one in my LinkedIn network of thought leaders and professional writers claimed to have an in-depth knowledge of this process. So I deferred to the omniscient mind of Google and found:
Curation is the process of discovering, gathering, adding value, presenting and making accesible a set of contents, despite its formats (video, audio, text, images...), which describes or defines a topic or matter from the point of view of the content curator.
I may be old-fashioned or just too old to understand the difference, but the definition sounds like what I have been doing most of my professional life: RESEARCH
Perhaps the hidden value is in the perception that a content curator has a broader perspective than an ordinary researcher and can command higher rates. If so, I will have to change my profile and start calling myself a “content curator” I can use the extra money.
ez does it!
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