Screen technologies are the base of everything that characterizes
Generation Alpha and truly distinguishes them from every other
generation. But who are they?
Photo by master1305
Ten years into the 21st Century, following the
launch of the first touchscreen smartphone and iPhone, a new breed of babies was born. They entered a world so technologically advanced that it offered little comparison with the world encountered by cohort Millennials and the XYZ generations. Thanks to this advantage over their coharts, Generation Alpha is on track to become the most highly-educated and technologically-connected group the world has ever seen. The individuals born between the years 2010 and 2024 are expected to be the most racially diverse, non-traditional, science-driven, global minded
cohort in human history. They are being
raised in an environment where almost all aspects of human living have
been digitized. Access to information is no longer limited to the classroom, encyclopedia, the library or the media. Information Technology has set a permanent imprint on their culture. It has informed the way they perceive the world and how they interact with
one another. As Marshall McLuhan described this process, "We become what we behold. We shape our tools and then our tools shape us."
Generation Alpha is the ultimate manifestation of this transformation: they live through screens.
GEN ALPHA CHARACTERISTICS
Screen technologies are the base of everything that characterizes Generation Alpha and truly distinguishes them from every other generation. To better understand their characteristics, they are best discussed in terms of relevant topics such as technology, school focus, educational outcomes, communication, peer-to-peer interaction, socialization and consumer trends.
TECHNOLOGY — 5G, Smartphones and tablets, VR games, smart speakers, virtual assistants
The era of technology for Generation Alpha is marked by 5G internet, smartphones and tablets, virtual reality games, smart speakers, autonomous cars, virtual assistants and many more. These are technologies that were mostly seen in sci-fi movies but now they are a reality for this generation, most of which are operated through touchscreens, hence the nickname for this era; the screen age. The Gen Alphas will enjoy these amazing technologies through these screens during their formative years and as much as there are surplus positives about these techs, like all inventions, they come with some negatives too. We are yet to see how these negatives would impact the Alphas when they become adults but sociologists have begun to educate the world on the potential impacts and how to bring them to a bare minimum.
SCHOOL FOCUS — E-learning, Distance learning
Educationists have started to adjust school curricula to better engage students, especially at the elementary stages. Resources are now being placed online to facilitate e-learning on those smart devices that we are getting more accustomed to. Also, the benefits of distance learning are now more acknowledged than ever. In 2019 alone, an impressive number of over 7.3 million students were recorded to have enrolled in at least one distance education course in America’s degree-granting institutions. Based on these statistics from the NCES, that number is expected to increase by at least 20% in Gen Alphas’ time.
EDUCATIONAL OUTCOMES AND EMPLOYMENT — Skills oriented
The global workforce is experiencing massive changes, as some jobs disappear, and new jobs emerge, with most employers starting to favour job applicants who possess valuable practical skills over impressive exam results or CGPAs. Upcoming IT fields such as app development, cyber-security and cryptocurrency will hold a dominant place in the careers of Generation Alpha. They will be lifelong learners, regularly retraining and upskilling themselves to maintain their relevance in a fast-shifting labour market.
COMMUNICATION AND PEER-TO-PEER INTERACTION — Social media platforms
Much of socialization for the Gen Alphas will be transferred to social networks. For Gen Zs, the group born between 1995 and 2010, social media is predominantly seen as a tool, but for the Alphas, it is a way of life. The Alpha generation is also referred to as the Glass Generation as their glass-fronted devices will be their main medium of communication. For them, communicating using smart devices and social media will not just be an alternative means of interacting with one another, but it will become the basic means of doing so.
CONSUMER TRENDS — Online shopping, Product personalization
Studies show that by 2040, 95% of purchases will be made online. This means that by the time the youngest set of Gen Alphas (those born in the years 2023 to 2024) hit the age of 16, E-commerce would have dominated about 95% of the world’s retail market. Also, products like analogue alarm clocks, radio sets, DVD players and traditional dictionaries will most likely cease to exist in the lifetime of the Alphas. Products will get more personalised to suit individual preferences, which indicates that there will be a significant change in product customisations for this generation.
GEN ALPHA VS GEN Z: A DIRECT COMPARISON OF THE TWO DIGITAL NATIVES
Both Gen Alphas and Gen Zs are popularly called the digital natives, but one cannot ignore how far more digital the Alphas will be from their predecessors. Here’s a direct look at their differences according to a study from McCrindle Research.

SCREEN TIME: WHAT SHOULD GENERATION ALPHA LEARN ABOUT IT?
Studies show that there is a link between the increase in the world’s average screen time and the rise in depression, anxiety and loneliness in today’s youth, and that is why screen time is marked as a plague in today’s society. Realistically speaking, we should not expect screen time to decrease anytime soon. And quite frankly — except humans find a better way to view stuff — it never would. But the adverse effects of prolonged screen time is something we have to critically think about. So the real question is ‘what can we teach the Generation Alpha about screen time that would bring these adverse effects to a bare minimum?’
· Physical human connection is essential to mental health: Even when social networking becomes a fundamental way of life. We must teach Gen Alphas to connect with people in the real world before they learn how to do so in a virtual space (or in other words, the internet). This will be key to strengthening their mental well-being during their formative years.
· Practising what you post: It is more of a saying than an instruction. And it simply means “don’t be fake online”. Gen Alphas should grow to understand that the best way to use the internet is to connect with people, not build self-esteem or raise social status.
· Anonymity should not lead to toxicity: Gen Alphas should develop a sense of responsibility and empathy while communicating online.
· Productivity over socialization: Millennials and Zoomers should teach Alphas to spend more of their screen time on productive occupations like skill acquisitions, career planning and development,












